The Basics
The term “PLR” may sound a little weird to many people. But instead of just being another common internet abbreviation, it’s one of the most valuable shortcuts an entrepreneur will find to creating fantastic content for their audience.
What is it exactly? In its simplest version, you can purchase articles or reports that have been written in advance. The PLR site owner sells the articles, reports, videos, eBooks, etc. with special rights that allow you to edit them and use them as if you’d written them yourself (although there may be certain restrictions).
So, the PLR, or Private Label Rights, is the means by which a business owner, like you, can purchase rights to pre-created content, and then use that content in a variety of ways as your own.
- Unlike ghostwritten articles, you’ll pay much less for PLR (approximately one dollar per article), because others are purchasing the same articles to use, too. (I’ll show you how to stand apart from all those other users in a bit.)
- Unlike free reprint articles, you can edit the PLR content you purchase and you do not have to link to an author.
PLR content is available in scores of topic areas, from health and fitness, to internet marketing, to parenting, to pet training, and everything in between. Good PLR is written by professional, native-language speakers. You, as a business owner, can purchase single pieces of content or packs of articles at a relatively low price, and then use them for your website, blog, newsletter, podcast, etc.
One of the first questions many people ask is, “Is this legal? “If the content is created and sold with the express intent of offering it as PLR, then you are legally permitted to adapt, use, and disseminate the information, according to the specific rights you’ve been granted.
The next question people typically ask is, “Why would anyone sell PLR? How can they possibly make any money?” The answer is in volume. They may charge only a dollar or so per article, but by selling multiples of the same article to many different business owners, they make their money in numbers.
Now you’re probably wondering what happens if a bunch of people purchase the same articles and publish it via their websites or newsletters –won’t their customers notice, or get mad that they’re using someone else’s material? Well, here’s the real secret about PLR. You need to see it as a starting point for your content. Sure, you could cut and paste it into your blog or ezine as-is, but savvy business owners know that they need to put their own spin on PLR to make it really work. We’ll cover more about how to do that soon in the next module.
For now, what you need to know:
- PLR is legal
- PLR is easy
- PLR is effective
- PLR needs to be “massaged” into a format that fits your brand and voice
PLR is a great tool for any business owner, regardless of niche or market. Follow along in the training and I’ll show you how to make it work for you.
Time to Learn the Differences
It’s very common to find PLR buyers who are confused by the different types of PLR rights.
If you stopped to think about it, you’d realize that PLR stands for ‘Private Label Rights’ … Yet, why is everyone saying ‘PLR Rights’?
That’s like saying Private Label Rights Rights.
One of the many inconsistencies in this industry… but the term has become the norm. So, we’ll play along with this madness.
The truth of the matter is that even with PLR rights, different PLR vendors have different interpretation of the same terms.
The rule of thumb is this – always pay close attention to the license terms that come with any PLR product.
Some PLR sellers may have rules and stipulations that are unique to them. If in doubt, ALWAYS contact the vendor.
When it comes to PLR, not all rights are created equal. While “PLR” is used as the generic term for all content available for private branding and distribution, there are restrictions and differentiations between the different categories of rights. The legalities of PLR can be a little confusing at first, because what you can legally do to and with the content depends on the rights you have purchased or received with the content. (Every PLR site should have the license or rights listed on the page when you’re buying so you’ll know what you’re getting before you invest in their content.) There are several main categories of rights and now we’re about to take a look at each, so you will have a better understanding of the most common types of PLR rights:
- Private Label Rights
These rights give you a lot of flexibility for personalizing/rebranding your content. Usually, you’ll receive the editable source files so that you can truly make the content your own and create your own derivative products.
The most important point to note here is the EDITABLE SOURCE FILES! Most variations of the rights are determined by the source files.
So, what are the source files?
If you’re getting written PLR content whether they’re articles, reports or eBooks, the editable source files will most probably be WORD.DOC, .TXT and sometimes .RTF.
What that means is you can edit the document when you have the source files. You can rewrite them or add your own name, images, cover image and so on.
You can personalize and rebrand the content to your heart’s content and make it look totally different from the original PLR product you purchased.
This is the strongest point of getting PLR from original vendor. You get all the source files to get maximum mileage from the PLR.
- Resell Rights
Resell rights (RR) products can often be found in PLR membership sites. These products are usually ‘Biz-In-A-Box’ PLR packages… but have been converted into PDFs, MP4s, etc.
The main difference here is that the editable source files are NOT INCLUDED. So, you’ll only be able to sell the PDF or MP4s (depending on the product) as they are without making any changes.
There’s a lot less flexibility with resell rights products. You could sell them but you’d be competing with everyone else who has these products.
Since most beginner marketers tend to compete on price, it’ll be a race to the bottom and they’ll all end up devaluing the products and selling them for peanuts. You’ll barely be able to make a profit.
That said, you still can use RR products to make some sales, create bonuses or use them as research for your own content creation.
- Master resell rights
Master resell rights products (MRR) are very similar to resell rights products. The difference is that your customers will be able to resell the products as their own too.
Once again, this leads to everyone and their grandma owning the product and devaluing it.
- Giveaway rights
You’ll be able to give away these PLR products as gifts, bonuses or they can be used as freebies to build your email list (usually in PDF and MP4 format). Depending on the product, you may sometime get the editable source files… but most often you won’t.
- Unrestricted rights
These products usually have very few restrictions and you can do whatever you want with them. Do note that some clueless PLR vendors may state on the sales page that their products have unrestricted rights (just to get more sales) – but then they have stipulations in the terms which restrict you.
Always read the fine print.
- Limited content
Limited content is not ‘PLR rights’ per se… but it’s a type of PLR content that’s highly sought after. Limited PLR will have a limit to the number of copies sold.
In some cases, they may be limited to 100 or 200 copies. Sometimes 50 and sometimes less. It all depends on the PLR vendor’s preferences.
The reason many PLR buyers love limited PLR content is because there’s less competition since fewer people own the content.
That makes it easier to personalize and rank the content in the search engines.
- PLR Reseller Rights
PLR reseller rights is a rare type of rights offered by very few PLR sellers. This type of rights allows you to sell the PLR as YOUR OWN PLR.
You’ll be able to include the source files with your package. In other words, it allows you to become a PLR seller in your own right.
Creating content is hard work. Purchasing products that come with PLR Reseller Rights will allow you to quickly build a PLR store and sell your own PLR products. Isn’t that fantastic?
You can be a PLR seller in record time.
If you’re looking for products with PLR reseller rights, do check out www.plrlime.com.
Now that you’re aware of what the different types of PLR rights mean, you can appreciate the pros and cons of each and make informed buying decisions.
You’ll also know what you can and cannot do with the PLR you have. Congrats! You’re better informed than the majority of PLR buyers out there.
